LTO Commerce accentuated

Farmers and market gardeners who are member of an LTO, the Dutch organizations for agriculture and horticulture, know LTO Commerce as the organization that offers benefits for members. LTO Commerce does this by taking on the role of a professional partner in purchasing and marketing. The member benefits on a wide range of products and services is a combination of offered conditions plus price, quality and service aspects. Farmers and market gardeners who buy at LTO Commerce are assured of a best buy.

In the past few years participation in the members benefits programme has increased year on year. At the same time LTO Commerce haven’t positioned themselves so far with a statement, or otherwise claimed a strong position, that says: ‘This is who we are and this is what we do’. With an eye on further growth and the wish to become more distinguished LTO Commerce is now investing in accentuating their position. Doeft developed the brand strategy and translated this into a new visual identity. This fall the LTO members and customers will get to see more of this.