Doeft-cloud in EU-campaign
Non-smoking after a shower of rain
The EU HELP campaign ‘For a life without tobacco´ launched a new clip with a leading part for our Doeft-cloud. ‘Our’ cloud, including the rope, prevents during a heavy shower of rain that a cigarette is lit. With several short online clips, ‘Helpisodes´, youngsters are informed about the risks of smoking. The different topics in the clips are: the dangers of smoking, quitting smoking and passive smoking. A new clip will be shown every month until September 2010. The role of our cloud is purely coincidental. Curious though: suddenly our logo is seen on tv. No problem: a life without tobacco is a noble ambition.
Check the leading part of our cloud.
